Why Didn’t I Think of That? Making Sports Bras Fit Why Didn’t I Think of That? Making Sports Bras Fit Sara Moylan is America’s newest superwoman. In addition to being a mother of four daughters ranging from ages 4 to 13 years old, working a day job as a sales rep, and being a fitness junkie on the side, she has now managed to solve a problem of so many women. Finally, there is a custom fit and custom adjustable sports bra! After having her first daughter and noticing a significant difference in her chest size (a fact I’m sure at least some of the women reading this can relate to), Moylan found herself doubling up on two to three bras at a time. She was walking away from workouts because she was in so much pain; also dealing with becoming very depressed and self conscious. She was competing and modeling, but even with access to all of the the materials that come with the job, nothing was fitting correctly. That lead to eventually cutting all of her bras apart and making a prototype that was doing a better job than wearing multiple bras at a time. Moylan wasn’t looking to start a business at first, she just wanted something comfortable to wear. Eventually she found a seamstress to better make her prototype and loved it so much, that she had the seamstress make her another five. Thus, SheFit was born. Sara wanted to show women that while there are adjustable bras on the market, SheFit truly can give you your perfect fit. After using 20 people as “testers” for the product, Moylan convinced her husband to let her showcase the bras on Kickstarter and get started with her business hoping to raise enough money from Kickstarter that would fund their first run of products. To make her product more trustworthy for consumers, she reached out to Dr. Bankston, a renown plastic surgeon, who backed up her product and teamed up with her immediately. The Kickstarter goal was to raise $15,000 in a 45-day campaign. They ended surpassing their goal and raised about $24,000. Moylan was able to use this campaign as a soft-launch to get customer feedback. Then they listened to the feedback, made improvements, and the products were sold out every time they went online. Women believe that what we have in options is as good as it’s going to get. It’s no wonder that following this success, Moylan would move onto segments of TV shows including The Today Show and winning funding from the popular show for emerging entrepreneurs, Shark Tank. After a family friend recommended them to the producers of Shark Tank, it took about a year to actually get on the show in front of the judges. After months of phone interviews, video pitches, multiple back and forth questioning, and then an hour and fifteen minutes of being grilled by the judges themselves, only about fifteen minutes of that was aired on television. But it was all worth it, because they now have Daymond John as an investor. “This is not a stocked product in a factory somewhere,” Moylan says. Manufacturing is the biggest hurdle they’ve had to overcome, but now with John’s help, they have successfully found a factory that perfectly matches their needs of production, which will help the company grow even bigger and better. So what’s next in line for SheFit? A new and improved version of the bra in late 2016 which will display new and exciting colors; a new sleep-lounge bra; 3-4 new styles; and a new everyday version of the bra. Listen to our recent interview with Sara to find out more details and to experience her energetic persona for yourself! Colleen Minkewicz Colleen is a college student at SUNY New Paltz graduating in Spring 2017 majoring in English and Creative Writing. She aspires to become an editor/work in publishing in the future.