Biography

Member since 04 Oct 2021

Michelle McBride is the Founder & CEO of GoodSport Nutrition, a first-of-its-kind natural sports drink made from the goodness of milk that delivers superior hydration backed by science with a delicious thirst-quenching taste. Scientific studies have shown milk hydrates better than traditional sports drinks and water. However, milk’s consistency and protein content, which is slow to digest, were barriers for athletes before and during exercise. GoodSport’s patent-pending formula and process cracked the code on how to provide milk’s hydration benefits in a clear and refreshing beverage. GoodSport sources its main ingredient sustainably. Dairy companies often ultrafilter milk to make products like cheese and are unable to use the nutrient-rich part of the milk needed to create GoodSport and GoodSport rescues and upcycles the unused portion of the milk contributing to a more sustainable food chain. Michelle lives in Chicago, IL with her husband and 3 kids.

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