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The Kim K Effect: Using Vulnerability To Influence The Masses

Love her or hate her, there's no denying that Kim Kardashian is a force to be reckoned with. From Paris Hilton's paparazzi partner to a global icon, Kardashian has redefined the term "celebrity" and profited off it--in a major way. But what is the secret sauce behind her fame? What makes her resonate so widely and so deeply?

by Belisa Silva
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