How One Beauty Brand is Getting Tens of Thousands of Women to Vote This Year

Hint: It involves literally giving away products for free. A few weeks ago, my team and I were floored to find out that 53% of non-voters in the last election were women. We’re talking jaws on the ground floored. This means the majority of people who choose to forgo their right to vote are women—the same group who spent decades trying to get the right to vote.