Ready to Take the Entrepreneurial Leap? Start by Setting Aside Your Ego.

Starting your own business takes a healthy ego, or sense of self-esteem and importance: you have to believe in your own capability. The investors or first customers you attract will be buying as much in your idea as your personality and aptitude. But as you find early successes, it can be easy for a growing sense of confidence to morph into ego and interfere with your ability to learn, spot chances to grow, bring on experts in areas you’re not, and address when you’re wrong—all of which are key for growth.

The Role of Digital Marketing in 2021

As we approach a year in quarantine, a lot has changed during this time. In the world of marketing, it's been a very dynamic year. If companies were unsure of the role digital marketing played before the pandemic, its importance should be crystal clear now.