As the CEO of JOOR, the leading platform for wholesale business management, I spend my days immersed in the fashion industry. I'm used to weighing in on things like technology decisions, e-commerce trend, and the importance of real-time data.
But I'm also a citizen, a woman, and a mom. As such, I'm affected by what goes on in the world around me.
In December, I watched grisly reports about Jersey City with despair, as gun violence is something I've been profoundly concerned about since the devastating events at Sandy Hook. This year marks the seventh anniversary of Sandy Hook, and heart-wrenchingly, these poor children have now been gone longer than they were alive.
Sadly, these events are far too common in the United States. Every year nearly 1,300 children are killed and 5,800 injured by guns in this country, according to a report issued by the Centers for Disease Control and Prevention in 2017.
Translation? About 19 American children are shot on average every single day. As a mother and as a professional, I am absolutely appalled that nothing is being done to stop this terrifying trend.
I think about this when I sit down with my family for dinner each night. Frankly, the idea of my kids facing an armed shooter at school or in any public place is terrifying to me. And it's terrifying to them.
It may not be in my job description, but as a business leader, I have a responsibility to speak out on what is clearly a humanitarian issue. My feelings on this issue have nothing to do with politics. I'm disturbed that this has become such a partisan issue. I simply don't want to live in a country where 19 children are gunned down every day of the year, and I can't believe anyone else does either.
We're now seeing a trend of corporate leaders owning their power and responsibility by becoming social leaders as well. Peter Horst, consultant and founder of CMO Network, recently said that "in a world where they no longer expect the government to fix things, people are turning to Corporate America to step in and do some good."
Business Roundtable even supported this trend by expanding their "statement on the purpose of the corporation." The document now says that along with shareholders, companies should also consider employees, customers and the community as stakeholders whose interests should be included in decision-making. These are the people who are sending their children to school all over the country today. Just as I send my kids off each morning. It is refreshing that businesses are getting involved to advocate on their employees' behalf.
Along the same lines, I'm especially heartened to see private sector leaders taking action on the issue of gun control. In September 2018, Chip Bergh, CEO of Levi Straus & Co., pledged more than $1 million to American nonprofit organizations dedicated to ending gun violence. Bergh made this decision in spite of the risk that it could alienate consumers; the moral stakes were too high.
I applauded Walmart's decision to end the sale of handguns and handgun ammunition as well as their request to stop open carry in their stores. And I was moved by Dick's Sporting Goods' destruction of over $5 million in military-style, semi-automatic rifles. Both actions came after the horrific shootings last August in El Paso and Southaven.
Despite all these signs of hope and progress, we are not moving forward nearly fast enough on the issue of gun control. Other than a few states passing red flag laws, little to nothing has really been accomplished, and now Jersey City is just another gruesome reminder.
If we, as a country, are serious about stopping mass shootings, we have to disengage from partisan politics and commit to truly protecting our families and communities from gun violence. With so much media coverage and debate, it's shameful we've made so little progress in solving the problem.
We know that gun deaths and injuries can be reduced, because we've seen it happen in other places. Yes, cultures vary, and each country must develop solutions that are unique to its own specific cultural context. But we can learn from nations like Australia, Britain, Norway, and Japan.
Research institutions can provide unbiased help moving forward. For example, the Rockefeller Institute conducted an in-depth study on mass shootings and developed a list of 19 strategies for intervention based on its findings. Each and every one of us must learn about gun laws in our states and advocate for strong research-based legislation that will make the changes we so desperately need.
It's time to set aside partisan fighting, roll up our sleeves, and craft solutions that allow our families to feel safe going to school, church, the market, or any other public place. It's time to take the Sandy Hook Promise, something I did after marching with the organization, and help them fulfill their mission:
"I promise to do all I can to protect children from gun violence by encouraging and supporting solutions that create safer, healthier homes, schools, and communities." - Sandy Hook Promise

WRITTEN BY

Kristin Savilia