This interview is part of the Entrepreneurial Women Series, a column published by Leila Lewis, to shine the light on the inspiring women making waves in the business world.
Suzy Holman is the founder of Jovi, a lifetime reusable drug-free pain relief patch designed to ease menstrual cramps to help women live their best lives unimpeded during their cycle. Holman also offers exclusive retreats to women with the purpose of teaching them how to find their own way to purpose and profit. Holman is passionate about helping women achieve their business goals while keeping themselves balanced in all other aspects of life, including motherhood, mental health, physical health, and more.
What inspired you to start Jovi and how has it grown since then?
I was an influencer with 150,000+ followers making a full-time income, but I always felt like there was something more to be discovered. A friend approached me with the technology of the Jovi patch and the second I watched it work in decreasing women’s discomfort, I knew it was worth risking everything for. My community of followers went from a supportive group of women sharing everyday life to a team on a mission to bring this patch to the world.
Jovi was created by women, for women. All 150,000+ of my followers had the opportunity to contribute their input for everything in the brand development: name, logo, color scheme, etc. The hype around the product built itself through women who were excited to be a part of it from the very beginning. On day one of pre-orders, we surpassed $1 million in sales in less than five hours! Proof that you should never underestimate the power of women working collaboratively!
On day one of pre-orders, we surpassed $1 million in sales in less than five hours! Proof that you should never underestimate the power of women working collaboratively!
What has been the biggest lesson you’ve learned in business?
I’ve learned that my gut is my greatest tool. I trust my intuition 150% in every move I make – whether that’s pausing my six-figure income as an Instagram influencer to go private and show the reality behind the scenes, or risking everything to start a women’s wellness brand. My gut has never led me astray!
What is your key to standing out in your industry?
Authenticity is everything. So many people are afraid to go against the grain – but when you are willing to take risks and follow your intuition when it says, “go this way”, that’s when you can really step into your power.
What excites you most about what you do?
Hands down the best thing about Jovi is seeing the lives it changes. Helping women will never get old! Our team literally cries and gets chills with every video testimonial we watch or story we read from someone who has used the patch. The patch allows them to be free to do whatever they want without discomfort holding them back.
Where do you hope to see your brand in the next year? Next 5 years?
Our big goal is to be on Target shelves. We will be there!! Speaking it into existence!
Rapid Fire!
What’s one thing you always start your mornings with?
A prayer of gratitude before I get out of bed.
How do you recharge after a busy workday?
I bathe every single night of my life.
What’s your go-to inspiration source (podcast, book, Instagram account, etc.)?
Currently reading “The Secret” and lowkey hating myself for not reading it a decade ago.
Favorite PM drink?
Spindrift - Grapefruit
WRITTEN BY
Leila Lewis