Technologically Resisting The Patriarchy: Women In The Gaming Industry Rising Prominence of Women In The Gaming Industry Despite video games having long been perceived to be a male-dominated sector, there is significant evidence suggesting that this is starting to change. Social media giant Facebook, recently launched its “Women in Gaming” initiative, which allows women in the video gaming sector to connect, with the long-term goal of increasing the diversity within the gaming landscape. However, there are many female torch bearers who are already taking the genre by the scruff of the neck and creating a space for women in the future of the video gaming industry. Women and the Casino Photographer Courtney Aszatalos recently began shooting in casinos to observe the fascinating cross-section of women enjoying time with their friends, while playing their favourite casino games. The results from Aszatalos were not only stunning, but presented a fascinating social dynamic. Women have long been champions of the casino but research recently shows a rapid shift from physical trips to the casino to mobile experiences, colliqually known as “live casino.” As a recent review of Spin Palace points out, online casino now offers a plethora of options to those wanting to play from the convenience of their own home. Live casino is just one of many features available to those wanting to take advantage of the offers and bonuses that online casino players enjoy. Tomb Raider There’s been a fair bit of debate recently with regards to the best female video game character of all time. But in our eyes, Lara Croft is head and shoulders above the rest. With an impressive 16 game back catalogue, including an online slots game where you can plunder ancient treasures and land sizeable jackpots, Lara Croft is living proof that, digital or otherwise, women can conquer the gaming industry with the right tools at their disposal. It’s also worth pointing out that the recent movie remake starring the radiant Alicia Vikander is well worth a watch and demonstrates that Lara can seamlessly hop between the big and small screen whenever she pleases. Fortnite Epic Games’ flagship title Fortnite is undoubtedly the most popular video game on the planet (at least for now) and this is in part down, to the number of women currently playing the game. The game is particularly popular on the streaming platform Twitch, with gamers live streaming their experience so others can take part in the fun. A quick look around Twitch shows that the number of prominent female streamers is increasing by the day and this is certainly encouraging news moving forward. To thank you for your continued support, all founder's pack owners will receive the legendary Warpaint and Rose Team Leader Outfits in Battle Royale as part of our v5.10 release. A post shared by Fortnite (@fortnite) on Jul 23, 2018 at 7:02am PDT "The balance is slowly being restored. All that's left for us to do now is take over. Watch this space" This Is Just The Beginning Whether it’s online casino or female-fronted video games, women are starting to get noticed within the gaming industry and it’s about time. For too long the gaming industry has been a testosterone-fuelled free-for-all, but with more and more women finally confidentiality entering the space, the balance is slowly being restored. All that’s left for us to do now is take over. Watch this space. SWAAY Studios Meet the branded content arm of SWAAY.