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Natalie Susie – Founder of Bare Mixers
By: Iman Oubou & Jeremy Hassell - Entrepreneurs En Vogue Podcast
“I’m a teacher by heart, an entrepreneur by circumstance,” says Natalie Susi, founder of Bare Organic Cocktail Mixers. She transformed a side business making Italian ices into a startup selling natural, low-calorie cocktail mixers during the recession. The challenges of finding financing led her on an unusual path to success.
“People want to help, and they want to feel valued, and if you can make them feel valued, they will help you.” - Natalie Susi
Natalie Susi is a teacher by heart, a writer by trade, and an entrepreneur by choice. She went from being a high school teacher in San Diego to being the entrepreneur behind of Bare Organic Mixers. She had been making a low-calorie mixer for cocktails that she brought to her friends’ parties, when she realized there was a real demand for them and little to no supply. Once she realized that there was an open market for her product, she knew she had to be one of the first to bring it to the masses. “I knew that I needed to come up with a great story that people appreciated about the business, I knew that I needed to make good connections that were genuine and authentic.” There were certain interpersonal skills that she had already, but as far as building a business plan or a marketing plan Susi knew “none of that stuff.” She learned everything she now knows from her three mentors, and from the same way that she did in school for teaching: “I just read a lot, and I listened a lot.” For example, she “recognized many years ago that reality TV is a really good way to promote a brand,” which is how she ended up on Bravo’s Millionaire Matchmaker.
LISTEN to find out the 3 game changers that Natalie Susi credits with initially making her successful and the catalysts that led her to become EVEN MORE successful!