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Miki Agrawal – Founder of Thinx
By: iman Oubou & Jeremy Hassell - Entrepreneurs En Vogue Podcast
A first generation Indian-Japanese Canadienne, Miki Agrawal moved to the United States when she enrolled at the prestigious Cornell University. Being the child of immigrants, Agrawal was instilled with a strong level work ethic at a very young age. Growing up, Agrawal was kept so busy going to school seven days a week that she didn’t have time to get into any trouble. Fortunately and unfortunately, Agrawal’s “aha moment” was due to one of the most tragic days in history; the first and only time Agrawal slept through her alarm clock which was on September 11, 2001, her second week on the job at a prestigious investment banking firm across from – you guessed it – the Twin Towers at the World Trade Center.
After crossing off all the things on her bucket list (playing soccer professionally, making movies, and starting a business), Agrawal teamed up with her twin sister to create Thinx, underwear that never leaks, never stains, and absorbs blood. For every pair of underwear sold, Thinx funds a pack of reusable menstrual pads to girls in the developing world. When the MTA refused to run the advertisement, Agrawal went to the press. “You can’t predict virality [sic],” but the MTA scandal she emailed to Forbes went viral. She spent the next four days speaking to over 40 publications, and that really put Thinx on the map. Now, she’s working on her second book and two new projects, both with their own respective missions to help women in the developing world.
And we had the immense pleasure to welcome her in our studios. Listen to our conversation to learn how Miki Agrawal, a dreamer and a doer, literally achieved all of her dreams.