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Lisa Opie – Co-Founder of Vizcaya Swimwear By: Iman Oubou & Jeremy Hassell - Entrepreneurs En Vogue Podcast
Vizcaya Swimwear was founded by Lisa Opie and Franz Orban in late 2012. Opie credits the success of her swimwear line to her network in the modeling and pageant industry. In early 2014, Vizcaya Swimwear became the official swimwear sponsor of the Miss United States Organization.
“I ended up being bullied because I was so socially awkward [that] I didn’t know how to talk to people because I was homeschooled, so I had to drop out of that. I went back to homeschooling.”
When she re-enrolled in school, the bullying continued, but she decided she wasn’t going to take it anymore. She started competing in pageants because she wanted to prove her bullies wrong. “I can be better than this; I can be beautiful.” Pageantry prevented Opie from going down a self-destructive path that most people take to cope with bullying.
Listen to our exclusive interview with Lisa to learn more about how she’s taking a unique promotional and marketing approach by launching her Miss Vizcaya campaign. (Also Available on iTunes)