How to Network Without Feeling Like a Stalker

How to Network

Without Feeling Like a Stalker

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Technology has been a game changer when it comes to helping us get what we want, when we want – we can have it arrive at our doorstep, our fingertips, or in front of us for coffee, or a happy hour drink. The days of attending after-work networking events, where people stick on a name tag, shake a slew of strangers’ hands, collect enough business cards to fill up their pockets, are becoming obsolete, even when we want to connect with industry professionals and investors.

Whether we’re looking for a new job, new hires, or new investors to back a company that we’ve put a ton of our own sweat equity into over the years, it can all be done on a mobile phone, in your pajamas, drinking wine coolers on the couch.

However, with this new ease of making fast online connections, also comes new playing rules. How many emails are too many to send a person you’re eager to meet for coffee? Is it okay to friend a potential investor on Facebook, Twitter, LinkedIn, Snapchat, and follow them on Instagram?

At the expense of looking too desperate, unprofessional, or on the border of receiving an online restraining order, here are five rules to follow when going online to network.

1. Three Emails Max

You may be determined to get a yes or no response from someone you’re reaching out to via email, but keep your cool. Send two follow-up emails max and make sure they are spread out over 7 days. People are busy and email is something that begins to pile up. Eventually, people sort through their email and respond to the requests they are interested in. If you’re eager to find out if someone opened your email or it went directly to their spam folder, you can install an email tracking plugin (such as: Mail Tracker) to your inbox.

2. One Social Message

Think about it. How many times do you check your DMs on Twitter and Instagram? You may just skip checking it altogether if you have a history of getting spam messages non-stop.

3. Follow on Your Favorite Social Media Platform

You may think you’ll get on a person’s radar if you follow them on every single place they are “social” on. You may come off as a stalker if you hit the follow button on all social media platforms at once, so instead do it gradually. Start by following the person on your favorite social media platform and then every week, follow them on one more place.

4. Get an Intro If You Can

Since it’s easy to grab the contact information of anyone you want to chat with in the world (sometimes even celebrities) the best way to get noticed or get a response from a person is by introduction. Use LinkedIn to find out who you know is connected with that person and ask them to make an introduction for you.

5. Keep a Distance

If by chance you do notice that the person you want to meet is attending an event that you are also planning on attending, be sure to say hello in person. But be careful of rubbing them the wrong way by saying you knew they were going to be there thanks to their post on their private Facebook page.

Jen Glantz

Jen Glantz is the author of the new book Always a Bridesmaid (For Hire) and the founder of the head-turning business, Bridesmaid for Hire. She can often be spotted wearing old bridesmaid dresses to the grocery store or on first dates.

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