The New Fame Game: Six Global Influencers To Watch

The New Fame Game:

Six Global Influencers To Watch

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In a world where influencers have become the new celebrities, spokespeople and beauty icons, working with many is still a messy business. Because it’s a relatively new industry, influencer marketing is challenging due to an overall lack of regulation. One woman, however, is simplifying the process with her company, IndaHash, which utilizes technology as the solution. Barbara Soltysinka, the co-founder of IndaHash, an international platform that automates content marketing campaigns with digital influencers on Instagram, Facebook and Snapchat. To date,  the app is used by over 250,000 verified influencers, with the ability to reach billions. “For me always the motivation is to create new things. I saw a gap on the advertising (influencer marketing) market,” Soltysinka has said. “Tech came as a solution to resolve the problem of automated co-operation with digital influencers and user generated content creation. It was the need and the idea first – Technology then made it possible to achieve.”

SWAAY spoke with five up-and-coming global influencers from IndaHash’s ample network to find out if the art of influencing varied from country to country. Here, their answers…

USA

Melanie Marie. NY & Philly, USA

Age: 31, Instagram37 k followers

Melanie Marie
How did you become an influencer?

I am the owner/designer of a jewelry line that is very popular. A lot of celebrities began to wear my jewelry, so naturally their fans started following me and my following grew. Ever since then, I started showing more of my personal life and gaining more of a following.

Can you describe your digital aesthetic?

My digital aesthetic are bright and clear photos. I like my photos to have nice clean and bright backgrounds. I feel it makes the subject pop more.

Can you name some brands you’ve worked with?

To name a few, I’ve worked with FabFitFun, Boppy Company and Target.

How are female influencers viewed in your country?

I think in the US, female influencers are well respected. Women are the top consumers, and blogger’s opinions are ranked very high. People would purchase a product based off what an influencer says about it. I feel female influencers are winning! Whether they’re in the forefront or diligently working behind the scenes, female influencers are influencing people in every industry, from arts and entertainment to human rights and politics.

What is your life motto/personal philosophy?

Good Habits for a great life – We are what we repeatedly do. Therefore, if you want to be outstanding, you have to develop the habit of personal excellence. In each key area of life, I seek out the very best practices and strive to make those my habits. The result is a continual incremental improvement in happiness, fulfillment and sense of purpose.

What is your top career goal?

My top goal is to have all my businesses listed in Forbes as top money-making companies. I want my business to produce generational wealth so my kids’ children never have to worry.

KSA

Asma Alqhtani, Kingdom of Saudi Arabia 

Age: 23, Instagram: 86k followers

Asma Alqhtani
How did you become an influencer?

It started from Twitter, then I moved to Instagram, and I loved photography and marketing.

Can you describe your digital aesthetic?

Very beautiful, from which I did many personal relations, and benefit from others’ experiences while others benefit from mine. 

Can you name some brands you’ve worked with?

Nashi Website, Azil Grill Restaurant, Balcony Restaurant, Fushun Restaurant, Mark’s Max Weekend Market, Naval Jewelry Store, Flowers Countryside, Pizza Inn, and many other markets.

‏How are female influencers viewed in your country?

They are regarded with respect and pride. 

What is your life motto/personal philosophy?

Thank your God. It’ll give you more self-confidence.

What is your top career goal?

My goal is to work on my own brand.

Poland

Paulina Bender, Warsaw, Poland

Age: 25, Instagram: 63k followers 

How did you become an influencer?

I started to share my fit lifestyle, diet and metamorphosis on Instagram.

Can you describe your digital aesthetic?

I love colorful, bright pictures, full of positive energy, fruits and inspirations.

Can you name some brands you’ve worked with?

I have worked with: Danone, Tous, Loreal, New Balance, Lipton, Avon, Daniel Wellington and more.

How are female influencers viewed in your country?

Female influencers are the inspiration and motivation for many young women in my country.

What is your life motto/personal philosophy?

Don’t let small minds convince you that your dreams are too big.

What is your top career goal?

I would love to combine psychology and marketing. Right now I am working in an advertising agency. I want to inspire people and motivate them.

Paulina Bender
Nigeria

Tuke Morgan, Lagos State, Nigeria 

Age: 25, Instagram: 12k followers 

Tuke Morgan
How did you become an influencer?

I started blogging in 2014 since I loved taking pictures and writing about my experiences. I wrote a couple of articles for bigger platforms like Bella Naija and then got approached by a top global brand to create content for their blog. My Blog Brand grew because I create high-quality, interesting content that adds value for my readers, I collaborate with other influencers and brands and I give away valuable products and services to my followers. My Blog has served as a platform to reach a wide range of people and it’s helped me build a brand as a Versatile Female Saxophonist & Award-Winning Food Photographer who loves to act, travel & model.

Can you describe your digital aesthetic?

It is vibrant, bright, fun, positive, afro-centric with top-notch picture quality, especially when it comes to style and food pictures. I love creating content about food, fashion, hair, beauty, music, events and travel.  In terms of Instagram, there is usually a theme or common thread tying together three pictures in a row.

How are female influencers viewed in your country?

We aren’t viewed much differently from male influencers. In terms of personal and lifestyle blogging, there are more female lifestyle bloggers compared to male ones. Brands tend to look at the values of the influencers, their style, followership, quality of content and engagement levels before deciding which influencer to work with.

Can you name some brands you’ve worked with?

I’ve been privileged to work with amazing global brands like Samsung, Google, Her Given Hair, Infinix, various restaurants, clothing and hair brands and I’ve also gone on all-expenses paid trips to South Africa, and look forward to many more travel opportunities.

What is your life motto/personal philosophy?

Live each day like it’s your last. Don’t be afraid to give it a shot, the worst you’ll hear is, “no.” You’ve been blessed with many talents for a reason, don’t let them go to waste. Trust in the Lord with all your heart, lean not on your own understanding, in all your ways acknowledge him and he shall direct your path.

What is your top career goal? 

To create content in collaboration with some of my favorite global brands, play the saxophone for clients in all the continents, shoot food pictures for global magazines, top chefs, cookbooks and billboards, and inspire people by showing them it is possible to achieve your dreams, no matter how unconventional they may seem. 

Dubai

Noor Alhajjaj, United Arab Emirates, Dubai

Age: 29, Instagram: 69k followers 

Noor Alhajjaj
How did you become an influencer? 

I started blogging in 2016. I was posting my hijabi outfits on my IG to influence the hijabi girls on how to be modern and on fashion with shela and scarves. So many of the fashion and makeup pages were reposting my pictures, whether on IG or Facebook.

Can you describe your digital aesthetic?

My photos on my personal IG include some of my daily accessories and hijab outfits, and some tips on my makeup philosophy. My photos represent Noor as a hijabi girl who can be fashionable in line with my personality and taste.

Because the clever idea of fashion is how to style one piece in different ways, it shows pieces like it has never been worn, and I represent the simplicity in fashion without going so high with aesthetic brands; you can be a fashionable and modern hijabi girl without wearing expensive brands.

Can you name brands you have worked with?

Fine and Company, Sudio, Jollychic, Daniel Wellington and Kashkha retail company and I have a big project coming soon.

How are female influencers viewed in your country?

Many hijabi female influencers from my country Iraq are so successful, whether in fashion, makeup or writing stories. Nothing stopped them – they are successful as mothers, in their career and in blogging.

What is your life motto/personal philosophy?

Be yourself and believe in yourself because if you want to achieve your goals no one will help you except your inner voice.

What is your top career goal?

To have my own brand in clothing or makeup.

Morocco

Mona Doss Bennani, between Morocco and Paris

Instagram: 35k followers

Mona Doss Bennani
How did you become an influencer?

Well I didn’t choose it. I have a makeup store in Morocco, the clients were always coming and asking me questions about my makeup, my skin care, and my beauty tips. When they didn’t find me in the store, they contacted me on the Facebook page of my store, so I created my own Instagram page and Snapchat so everyone can benefit from my advice. This is how the story began.

Can you describe your digital aesthetic?

On my Instagram, I share my makeup and announce the reviews that I will speak about on my Snapchat. So I use my Snapchat for: makeup tutorials, hair tutorials, and skin care reviews. I then publish those reviews on my Youtube channel.

Can you name brands you have worked with?

I choose the brands I work with. I need to be really convinced about products before speaking about them. If a brand proposes a product that I am not satisfied with I will not speak about it. My followers place a lot of trust in me and they are right because they can be sure that my objective is to advise people and not sell. That is why I consider myself more of a beauty influencer than a beauty blogger. Some of the brands I’ve worked with include YSL beauty, Lancôme , Sexy Hair, and Macadamia. 

How are female influencers viewed in your country?

It is a new trend starting that brands are beginning to consider its importance and impact of this kind of communication. I think for people it is the new TV reality show, female influencer are like stars of reality TV. People are interested by their lifestyle, their travel, and their looks.

What is your life motto / personal philosophy?

No beauty shines brighter than that of a good heart. Never stop dreaming and make your dreams come true.

What is your top career goal?

My career goal is actually a secret, but stay tuned. 

Belisa Silva

Belisa is an editor with more than 10 years of experience. Prior to SWAAY, she worked as freelance writer, covering lifestyle, fashion and beauty industries. Belisa was a Market Editor at Women's Wear Daily for five years, where she interviewed rockstar business women like Drew Barrymore, Jennifer Lopez and Iman. Belisa also contributes to Cosmetic Executive Women, where she highlights female executives making an impact in the beauty industry.

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