Drummin’ Up A New Workout With Pound Why Didn’t I Think Of That? Drummin’ Up A New Workout With Pound From a very young age, Kirsten Potenza, the co-founder and CEO of Pound, was trying to find a job or make a job out of whatever she could. “From stealing sweet peas from the farm behind the house and selling them to my neighbors to having a shop in the backyard where I sold potpourri that I made,” she says. After college, where Potenza was a Division I athlete at UCLA, she found herself changing careers often, which concerned her mother. Looking back, Potenza understands her mother’s concerns, but she also sees her experiences as “opportunities to dip our toes in the water and test out different things and learn more about ourselves through exploring different careers.” It was around the time that she met Cristina Peerenboom. “The one thing we had in common was that we were obsessed with music,” says Potenza. “We were both drummers – not in the sense of wanting to be in bands – there was something about drumming that appealed to the both of us. It probably had a lot to do with the fact that when we did it, we left our cell phones behind and escaped.” Potenza and Peerenboom, who also comes from an athletic background, had group fitness ingrained in their lifestyles since childhood. Kirsten Potenza, co-founder of PoundFit “This idea of being fit – and fitness – never really was something we had to think too hard about when we were younger,” says Potenza. But as working adults living in Los Angeles, “the gym experience didn’t feel super positive to us. It felt like there was a lot of ego.” Cue the light bulb. Why not make their own group fitness class, applicable for any gym? Using Ripstix, lightly weighted drumsticks engineered specifically for exercising, Pound aims to transform drumming into an incredibly effective way of working out. “[Working out] didn’t feel enjoyable to us. We felt a spark when we were drumming or experiencing music. I think for most people, music is an escape.” -Kristen Potenza According to the co-founder herself, the best part of the Pound empire might be the fact that they didn’t have to spend too much to get off the ground. “I don’t think we spent any marketing dollars for the first three or four years of Pound,” says Potenza. That’s right, the duo spent nothing, and yet they still got Kelly Ripa to publicly give the brand her seal of approval. Listen to our podcast interview with Kirsten to learn more about what she thinks are the most valuable aspects of growing a business and living a life, and how she grew the venture without a marketing budget. Shannon Matloob Shannon is a contributor at SWAAY. She has a degree in Media, Culture, and Communication at New York University with a passion identifying and researching other women on the path to greatness.