Lara Hoefs

Today, Lara serves as Executive Producer of Virtual Reality at SunnyBoy Entertainment, a full service creative agency creating cross-platform experiences for audiences around the world. Hoefs has served as strategist including five years as Brand Manager & Cross-Platform Producer of The Twilight Saga franchise. Hoefs real world experience combines with a deep academic understanding of 21st century storytelling, digital life, UX, audience engagement and marketing strategies.

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