5 Stylist Tips For Smarter Shopping 5 Stylist Tips For Smarter Shopping Building a versatile wardrobe is important for every busy gal – because when your wardrobe is optimized, your whole world can change. You’ll get dressed easier, you’ll look more refined and polished, and you’ll have no trouble transitioning from business meetings to after-hours events. To get to that level of wardrobe clarity, a bit of shopping is required, which might be frustrating and tedious – especially if you are tight on time and/or budget. My job as a Wardrobe Stylist and Personal Shopper is to help my clients find the ideal pieces for their curated wardrobes without breaking the bank, and I also spend a lot of time teaching my clients valuable techniques on how to make shopping more stress-free, efficient and even (gasp!) fun. I’m sharing 5 of my favorite Stylist Shopping Secrets, so take a read – and please don’t hesitate to reach out if you have any questions! If you’re looking to create a robust wardrobe and don’t know where to start, be sure to check out my article, “How to Build a Wardrobe for Success: “Lusts” and “Musts” to make your closet complete”. 1 ACE THE LIST It’s very easy to get distracted if you start shopping with no particular goals in mind. You can wander aimlessly for hours, feeling uninspired without finding anything you love, or worse, you could end up buying random items you won’t easily be able to incorporate into your existing wardrobe. When you go grocery shopping, you usually make a list, don’t you? Well, I recommend applying the same planning strategy to your clothing shopping. One good way to start building this list is by going through your existing wardrobe, and looking at what you own with a critical eye. Ask yourself: how often do I wear each piece? Does it fit with at least 3 other pieces in my wardrobe? Do I love the way I feel when I wear it? What accessory do I need to make this outfit feel & look complete? This exercise helps you identify the missing pieces – so you can start jotting down your “needs and wants” list (which you can keep digitally or in a pretty notebook – whatever inspires you). This list should grow with seasonal items, trendy pieces you see celebs and Instagram bloggers showing off, and any items that you need to replace because they’re getting a lot of wear. List-building is a process, so the earlier you start, the more efficient your shopping will be the next time you go. I also find it helpful to make notes on the “priority level” of the items on your list, along with the budget you want to allocate to each item and any other specifics you want to look for (for example, red suede pumps to go with your green skirt). The next time you find yourself in the store, whip out your list and cross-reference it with what you’re eyeing – it will help you stay on course and be more objective with your purchases. 2 START WITH A VIRTUAL “WINDOW SHOP” If you’re not a patient shopper, if you’re time-starved, or if shopping is just not your thing, it’s good to think of ways to alleviate the stress of the experience to make it more efficient. One of my favorite tips is to familiarize yourself with brands you love and follow them online to eye their inventory and new arrivals – before actually heading into their stores. One great thing about virtual shopping is that you can do it from the comfort of your couch (with glass of wine in hand), and you can check out all the details up close at your own pace. Plus, some sites even give you suggestions to help you create outfits. Virtual window shopping allows you to come up with a plan of what you’d like to try on in the stores, so that when you arrive, you’re not wasting time walking around, but rather enlisting the help of a knowledgeable sales associate to round up the items for you. PRO TIP: print out the list of items you want to focus on and bring it along so you can more quickly head to the dressing room. 3 WORK THOSE PERKS Waiting for items to go on sale may not always work for you. In this case, I recommend a few other tactics to score better pricing. Some stores have loyalty/birthday programs, offering special discounts the month of your birthday (here’s looking at you, Anthro), or they may offer special perks like free shipping, tailoring and reward points for your purchases – which can add up to gift cards and gifts with purchase down the line (like Bloomingdales Loyalist). Signing up to these in advance of your shopping spree is a great idea – as you’ll also receive notifications of special promotions, new arrivals and outfit inspirations. 4 USE YOUR VIRTUAL SHOPPING CART To uncover savings, while you’re looking online at your favorite shopping sites, it’s a great idea to pop the items you’re considering into your cart or wish list. Not only will this become your “Shopping List” for that particular store, it will also allow you to track the prices for some of the items you’re lusting after, as any markdowns or sales will be reflected in the shopping cart when you refresh it periodically. This mostly applies to items that are not an immediate priority on your list, or when you’re willing to wait until they go on sale. Your patience will be rewarded and you can reap some mega savings with this technique. 5 SAVE SOME LEGWORK To reduce the time you spend shopping, one thing I recommend is to call the store nearest to you in advance, and ask a sales associate to find the items you’re looking for, confirm they are in stock and then place them on hold (most stores will hold items for 24-48 hours, or at the very least till end of day). This way when you arrive at the store, your clothes will be waiting for you to try on – and you can save time that you would have spent walking around the store hunting (plus you’ll be sure your sizes are available). Additionally, most stores can search inventory across all their locations to check for sizes and availability – so if an item isn’t available at your local store, they’ll give you a list of other stores that might have it, or maybe even ship it to you (sometimes at little or no cost). Dina Scherer Dina Scherer is a Certified NYC Image & Wardrobe Stylist, Personal Shopper, and owner of Modnitsa Styling. Over the past 9 years she's been helping women define & polish their authentic style & build a wardrobe that makes them feel confident every day.