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So I want you to really think about what makes your work, your work, because being specific, authentic, and owning your brand is how you stand out. I might also recommend branching out beyond a single television show, which I’m assuming you’ve already done, and catering to a larger potential audience that might want other kinds of products as well. What opportunities are out there? What are the kinds of crafts the people you want to serve are also looking for?

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