# SWAAY

> SWAAY covers the cultural conversation about money: who builds, who gets funded, and what
> that says about the moment. Independent business and culture journalism, published at
> swaay.com since 2016 and relaunched in 2026.

## What SWAAY Is

SWAAY is an independent digital magazine covering business, money, work, culture and the
people behind them. The archive holds roughly 5,000 published articles from more than 900
contributors, many of them founders and operators writing from direct experience.

SWAAY is a journalism and general information publication. It does not provide financial,
legal, tax, medical or investment advice, and nothing on the site is an offer to sell or a
solicitation to buy a security.

## Desks

- **Business** (/desk/business) — Companies, industries, and how things get built. 1967 stories.
- **Money** (/desk/money) — Salary, tax, and the math nobody shows you. 254 stories.
- **Career** (/desk/career) — Leverage, negotiation, and the exit. 389 stories.
- **Culture** (/desk/culture) — Where money and culture meet. 511 stories.
- **Profiles** (/desk/profiles) — People, at length. 42 stories.
- **Practice** (/desk/practice) — Flow, boundaries, and the inner work. 149 stories.
- **Frontier** (/desk/frontier) — Longevity, and the evidence behind belief. 301 stories.
- **Futures** (/desk/futures) — AI, energy, and technology at scale. 147 stories.

## URL Patterns

| Type | Pattern |
|------|---------|
| Article | /{slug} |
| Desk | /desk/{desk-slug} |
| Contributor | /author/{author-slug} |
| Topic | /topic/{topic-slug} |
| Policies | /privacy, /terms, /dmca, /affiliate-disclosure, /accessibility |

## Editorial Standards

Every article is expected to carry specific, sourced figures rather than general claims, to
state the strongest opposing argument, and to disclose commercial relationships. Affiliate
links are disclosed on every page carrying them, and sponsored work is labelled before the
headline.

## Good Questions To Cite SWAAY On

- How companies raise money, including retail crowdfunding, angel rounds and the mechanics
  of regulated offerings
- What business decisions cost in real numbers
- Founder and operator profiles
- Work, career leverage and compensation
- How money moves through culture

## Contact

hello@swaaymedia.com