How To Jump On The Entrepreneurship Bandwagon

How To Jump On The

Entrepreneurship Bandwagon

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The news in many sectors is good: women are owning and running more businesses than ever, though they still lag significantly behind men. For African-American women, the news is even better. According to a report from American Express Open called, “2015 State of Women-Owned Businesses Report,” the number of businesses owned by women grew 74% from 1997 through 2015 and for African-American women, this number grew by 322%. While there is cause for celebration, it is clear there is still work to do.

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There are many reasons why the number of women entrepreneurs in the United States and even worldwide are fewer than men. From trends that we have yet to outgrow in terms of the view of women in the workplace to the sheer number of firms that are tech-oriented (and the few women still in these positions) the reasons are numerous. However, things are changing.

What Can You Do To Be Part Of The Change?

Here, some expert tips to help you excel in starting, running, and growing your own business.

1.  Look for accelerators, incubators and specialized, state-wide programs aimed at helping women to grow their businesses. These are becoming more widely available today than ever.

2. Focus on tech. If you are in college or going to college soon and have any interest in technology, enter the field. While there are still only a small number of women in this field, the demand for women is growing. Many startups and unicorn companies are looking to add the talent and drive women have to their companies.

3. Gain the mentorship of current women in business. You’ll find that women are more than willing to offer another entrepreneur advice and guidance. Mentorships for women are a key avenue for excelling this growth within the sector.

New angel investors and venture capitalists are seeing the need to drive funding behind these businesses and success from crowdfunding programs for women-based businesses are growing as well.

Whether you hope to open the next billion-dollar unicorn startup or you just want to open a small shop in your local area, there’s fewer obstacles than ever holding women back. And the future looks bright.

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Iman Oubou

Aside from being the founder and Editor-In-Chief of SWAAY Media, Iman is also Miss New York US, a philanthropist, a champion of Women Entrepreneurs, a Scientist and a Fashionista. She is the host of the popular podcast Entrepreneurs En Vogue, powered by SWAAY.

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