Skinowl’s Annie Tevelin On The Sacrifices Of Business

Skinowl’s Annie Tevelin

On The Sacrifices Of Business

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I am a consumer. I am just like you. I struggled for years with skin issues and after countless visits to dermatologists and tons of money thrown into skincare products, I was left with minimal positive results. I realized I was just like millions of other women who had nowhere to turn. There were a lot of salespeople telling me; “This will REALLY work,” and selling me a lot of products that, in the end, did nothing to help my severe acne and eczema.

It was then that I realized my results were in the ingredients of the products I was using vs. what was being marketed to me. While working on commercial and music video sets as a professional makeup artist, as well as for a top luxury brand, I enrolled in a post-graduate program at UCLA & received a certificate in Cosmetic Chemistry. From there, I learned the truth about what is truly best for the skin, and more importantly, what works and stays working. From this knowledge came SkinOwl, a skincare company that allowed women to feel as good as they looked.

It was from following this path I found that when I made the choice to care for myself on a small level, it opened the door to more impactful and authentic transformations…..and sacrifices. While most everyone I knew were in stable occupations and spending their hard earned money on vacations and certain “life upgrades,” I was buying amber glass bottles and living the frugal life of the “self employed.” I wasn’t around for many of the birthday parties and couldn’t attend my friend’s weddings, due to the amount of work on my plate and money needing to be spent on the business. I quickly had to learn how to manage my money, my company’s money and the many people who would eventually come to work with me. It was a different life than most everyone I knew, which at times felt lonely and out of touch with everyone else’s reality. It was most certainly the less traveled path, the harder road, but worth it.

After five years of being an entrepreneur, despite the setbacks, the overdrawn accounts, and the countless lessons learned the hard way, I can honestly say I wouldn’t have it any other way. Where there have been sacrifices, there have been gains – I’ve learned more about myself from growing a business than I would have if I had stayed an employee in my last job. I’ve met some of the most inspiring people, many of whom I never would have met if I wasn’t in need of help and guidance along the way. I’ve learned the importance of saying no, creating boundaries and saving a little room for forgiving myself if I don’t run my business “perfectly.”

This is the greatest gift, one that has made me a more well rounded person and has given me a true appreciation for taking a risk and leaving a mark on your time on Earth.

​From owning a business, I’ve realized that my personal life can often collide with my professional life. These are my “Top Five Tips” for igniting selfcare in a world that can easily feel chaotic:

1) Wake up the same time everyday – This creates consistency. From consistency, I am able to go to bed at a certain time and ensure that I’m ready to rock once my alarm goes off.

2) Get outside – Walking my dog in the morning BEFORE checking my emails has made me a better, more focused worker. When I sit down to work, I’m relaxed and present.

3) Say No – I’ve always thought NO was me being negative. Or me not being a team player. But that’s only when “No” becomes about the people I’m saying no vs. how it effects me. Saying “No” has allowed me to take stock in my schedule and my bandwidth and see what is genuinely leftover for the people I love and want to share my life with. Without the power of “No,” my world will be crowded, chaotic and exhausting.

4) Meditate – I used to hear this all of the time. “Meditate, Annie, it will change your life.” I never listened until this year. And everyone was right. There is something about giving yourself 10-30 minutes of silence, mostly with how much information we receive daily. My brain shuts down. It’s healthy to give my brain a real rest outside of sleep. It has changed my life.

5) Bring snacks everywhere – Gone are the days that I go 5 hours without eating. This made me tired, cranky, and not as sharp. Now I bring a little bag of snacks with me everywhere, i.e. nuts, dried fruit, dried snap peas, granola, etc. And I hard boil eggs, which makes it easy to grab something full of protein whenever I’m on the go.

Annie Tevelin

Annie Tevelin is the founder of SkinOwl, professional makeup artist and beauty aficionado.

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