This Intrepid Entrepreneur is Revolutionizing the Frozen Food IndustryDaily Harvest founder Rachel Drori is completely changing our perception of frozen foods with her va…
Attention Bathing Beauties: This Swimsuit Flatters EveryBodyShopping for a new bathing suit can be wrought with stress and emotional issues for women.…
All in the Family: Building Upon A Mother’s Beauty LegacyThe meaning behind Skincare line Tu’el name is a quirky and creative one – it stands for “two L’s,” …
These 7 Dynamic Millennials are Forging Their Own Career Paths Though the term “millennial” conjures up images of twenty-somethings with their eyes glued to their …
Specs4Us: Cheery Eyewear For Children With Down SyndromeIt really began as a quest for a solution for Maria Dellapina, founder of Superior Precision Eyewear…
3 Ways Women Leaders Are Improving Corporate AmericaWhile women in the workforce have evolved and gained ground over the years, national statistics indi…
The Business of Doing What You Love, and Why it’s ImperativeThe Business of Doing What You Love, and Why it's Imperative Everyone knows that love is incredibly …
How This Cancer Survivor Turned Her Journey Back to Health Into a Luxury Skincare BrandIn 1998, Miri Torres was 16 years old. Instead of experiencing the normal life of a teenager – going…
These Women Want to Smash the Outdoor Industry’s Glass CeilingThe women at Wylder Goods had a big dream: to create the world’s first online outdoor-gear ret…
The Reality Of Sexual Harassment In Silicon Valley (And What To Do About It)I wanted to address some of the disturbing news that broke recently about sexual harassment of women…
Bite No More: The Mosquito-Repelling Line of Perfumes and Candles While traveling on her honeymoon, Melissa Fensterstock was a mosquito magnet in Southeast Asia. Temp…
Incredibly Creative Ways Entrepreneurs Have Gotten in the DoorIncredibly Creative Ways Entrepreneurs Have Gotten in the Door It’s really easy to feel a little bit…
15 Entrepreneurs Who Left Everything To Launch Their Businesses In AmericaThe end of 2016 and first half of 2017 were tumultuous times in America, and many of us felt our sen…
Love Isn’t Cruel: This Jewelry Line Provides Ethical Engagement RingsIn an age of glitter tears and unicorn trends, it seems like we are all longing for some sparkle the…
If The Shoe Fits: Finding The Perfect Size For Your Little One, VirtuallyIt is a common story for many entrepreneurs featured in SWAAY: she has a full-time job (often in fin…
How This App is Building Body Confidence Through Fashion IntelHow many times have you been shopping, and let your mood or feelings get in the way of what, retrosp…
Innovative Wed-Tech Solutions That Streamline The Planning ProcessYou’re engaged, now what? Technology is revolutionizing the way business is done, and the wedding in…
Rescuing A Skincare Line: From Bankruptcy To Million-Dollar SuccessFor Kay Zanotti, CEO of skincare and wellness company Arbonne, leadership has always been one of her…
6 Female-Run Startups That Defied The Odds6 Female-Run Startups That Defied The Odds Statistics vary, but in and around 80-90 percent of start…
More Female Venture Capitalists Doesn’t Mean More Money For WomenLaura Behrens Wu, Chief Executive Officer at Shippo, a shipping and data company, voiced a sobering …