This Breast Cancer Survivor Helped Create The Perfect Support Bra

This Breast Cancer Survivor

Helped Create The Perfect Support Bra

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While Handful was getting off the ground in 2006, Cary Goldberg, a young mother of two girls discovered a lump in her breast. That lump turned out to be breast cancer. Over the next five years, Goldberg endured a double mastectomy, chemotherapy, radiation, biologic therapy, clinical trials, the removal of her ovaries and uterus and daily hormone therapy, the culmination of which finally rendered her cancer-free. 

Cary Goldberg

At the five-year mark, she learned about Handful from a neighbor and finally found the answer to a five-year search for a bra that would fit her breastless form. Realizing that there were other modern, active, flat and fabulous survivors who would benefit from the Handful Bra, Goldberg went to work managing survivor relations.

Handful was founded by Jennifer Ferguson, a group fitness instructor and mother of two young kids. Ferguson launched Handful because she could not find a bra that could keep up with her active and energetic lifestyle. The Handful mission is to promote and enhance women’s self-esteem, while inspiring them to live out their fullest potential, regardless of what curveballs life throws their way. Over the last 10 years, Ferguson has transformed her dream of a better sports bra into a company with a flourishing product line (including tops and capri pants) that has attracted an increasing group of females who share a passion for helping women everywhere lead lives that exceed expectations.  

From marathoners to CrossFit athletes to yogis, Handful products are praised by so many that the company has a team of “AmBADASSadors” who have inspiring and tear-jerking stories to share.

A fighter herself, Ferguson’s path was not just sunshine and rainbows. “Entrepreneurship is not for the faint of heart,” she says. “While running Handful, I have experienced an unexpected divorce, single motherhood, and luckily, a second-chance marriage to the love of my life, Erick Maihack.” Jennifer explains how the network of women around her have been a positive force not just for support, but also as a team of women passionately fighting against challenges from breast cancer to sport injuries to running a business. 

It’s been 10 years since Cary’s cancer diagnosis.  Cary recounts in a personal blog post, “Ten years ago I wondered if I would live to see the kindergarten bus come to get my daughters, who were aged one and four at the time of my unexpected late stage three breast cancer diagnosis. Not only did I get to see kindergarten come and go, but now I have a freshman in high school and another starting junior high, and I’m completely out of the brutal wilderness of active treatment, no longer taking so much as a single prescription drug to stave off cancer’s return.”  In the post, Cary recounts her experiences about “the trip to hell and back,” and how eye-opening the statistics for breast cancer truly are. She writes, “I have also experienced here at Handful the cruel twist of statistical fate when the one in eight women who will be diagnosed with breast cancer in their lifetime just so happen to be three out of the 24 women who work closest with us.”

Cary Goldberg

“Two of our sales reps and none other than our Director of Marketing, working tirelessly every day for a company that supports women with breast cancer…and then they get breast cancer!? It brings home just how prevalent this disease truly is and reminds us all that there will be many more among us who will face this same fate. We are here for you if the time ever comes for your number to be called, and we are counting on you to be there for the women in your circles to make sure you are there to support them because that’s what Handful women do. We support each other, no matter what life throws our way.”

As Director of Survivor Relations, Cary and Handful are proud to offer survivors the following:

Friends with Benefits — Handful is eligible for coverage through insurance if your local mastectomy provider carries us (tell them to carry us!)

Breast Friends Forever — Survivors who want to skip the insurance hassle are eligible for 30% off any full-price pocketed bra. 

Flat and Fabulous — Survivors who have lost a breast to cancer and want to use Handful Lights Out™ Pad Sets as prosthetics get them for free with every bra purchased. 

Handful donates a percentage of sales to the Young Survival Coalition, a premier organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer. It offers resources, connections and outreach so women feel supported, empowered and hopeful.

On a lighter note, Handful isn’t about engineering workout wear that will shave five seconds off your PR, nor is it about creating a lacy number for gettin’ lucky (although if you manage to do either or both because of their product, good for you sister!).

The brand is about making apparel that makes you happy. Happy because it fits perfectly and feels fantastic no matter what you’re doing. Happy because the women who designed them thought of all the details, leaving you with one less thing to worry about. And happy because, by buying a Handful, you buy into a lifetime membership to their sisterhood of sass.  This is all in line with their popular tagline, “Flatter, Not Flatten.”

And because it’s Mother’s Day Month, it’s fitting to offer Moms and all women a bra that will make them smile and help them tackle the challenges life brings along the way. Handful is pleased to offer 15% off all orders with code: SWAAY. Help Handful celebrate this special day for women and raise a glass to the ta ta’s. With product names such as “Worth The Monet,” “Lizard of Ahs” and “Chocolate Kisses,” and a “Love Your Shelf” tank – you’ll feel empowered every time you put on their products. 

Elisette Carlson

Prior to founding SMACK! Media in 2009, Elisette Carlson was the Director of Marketing at Zoot Sports, a global leader in multi-sports products. Elisette’s passion for sports marketing started at a young age while assisting her father with World Cup soccer events and athletes. A graduate of Princeton University, Elisette was named NCAA First Team All- American and All-Ivy League in Women’s Rowing. As a National Champion coxswain for 2 countries, her competitive drive and determination molded her into a leader and motivator.

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