Billionaire Heiress, Tamara Ecclestone On Bringing Luxury To Haircare

Billionaire Heiress, Tamara Ecclestone

On Bringing Luxury To Haircare

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There’s something to be said about the reality TV entrepreneur. We have featured quite a few ladies who have utilized their TV presence to build businesses and leave the limelight behind. Tamara Ecclestone stands apart in her unnerving capabilities to create a brand so glamorous and chic that women are only too enthralled to be buying it en masse.

Ecclestone, formerly of her TV show Billion $$$ Girl is the daughter of billionaire Bernie Ecclestone, Formula One Mogul. And yet, instead of relying on her fame for her fortune, Ecclestone has gone out of her way to become a powerhouse female entrepreneur and role model to her three-year-old daughter Sophia. She weighs in on subjects such as breastfeeding and raising children as a working mother on her “Fifi&Friends” blog that she has also managed to turned into a business.

But the real star in her business repertoire is her haircare brand Show Beauty, which has gained respect worldwide for its quality and branding prowess. Sold in a range of stores including Sephora, Harrods and everything in between, Show has managed to stand out in a very saturated haircare market as a burgeoning industry leader.

Below Ecclestone talks with SWAAY about business, motherhood and how her father inspired her to get into the business world.

1. What inspired SHOW?

After years of having my hair styled on photoshoots, I never liked how the products made my hair feel or how the products looked. I realized there was a gap in the market for a luxury haircare line that looked beautiful and worked. I always felt there was something missing when it came to a haircare brand that felt luxurious, so that was the inspiration for SHOW Beauty.

2. How does it differentiate from its competitors?

SHOW Beauty is luxurious, and the products not only work but smell special and look beautiful in your bathroom or handbag. Most luxury haircare brands still look pharmaceutical, but SHOW is something to be displayed, and not hidden away.

3. Describe your business strategy in short – what do you do to stand out in a saturated beauty market?

SHOW Dry allows women to have fabulous hair without having to sit in a salon for hours, and we ensure the experience is as luxurious as possible. We have both signature and express services which allow for very busy schedules alongside early and late opening times to accommodate busy women. We also offer personal iPads at each station and complimentary refreshments and nibbles throughout the appointment.

4. What advice would you give to female entrepreneurs starting up?

Women should believe in themselves and follow their interests. If you are passionate and driven about your career and industry, you are more likely to work harder and go further. I am so passionate about beauty and hair which is why I created the SHOW Beauty brand.

5. Do you plan on remaining in haircare or will you branch further into the beauty business?

We’ve just launched our Care Collection consisting of shampoos, conditioners and treatment masks which target key concerns in the market including moisture, repair and volume, so we’re concentrating on those currently. I’m also very excited to share that we have also launched a new SHOW Dry salon in Manchester UK, and next, I’ll be focusing on my new parenting venture, Fifi & Friends.

Tamara Ecclestone
6. Does your father’s being in the public eye affect your business?

I’ve always been inspired by the resounding professional successes of both my parents; my motivation stems directly from my father’s fortitude to maximize every opportunity, and my admiration and affection for fashion come from my mother. These family values remain the cornerstone of all my endeavors and I relish the challenges of being a wife and mother, while building on my passion for business and beauty.

7. Briefly describe your morning routine.

I’m an early riser so I wake up around sunrise at my home in Kensington Palace Gardens in London, where I live with my two-year-old daughter, Sophia, and my husband, Jay. First on my agenda is making a cup of green tea. I then check my emails and wait for my daughter to wake up.

As a family we have breakfast together before Jay leaves for work. Then it’s mother-daughter time: we laze in the lounge watching cartoons on television, playing games and having cuddles. This is my favorite part of the day – I cherish playing together before the day gets into full swing.

8. Name a business mogul you admire.

My dad gave me a lot of advice when I started SHOW Beauty; it was important for me that he believed in what I was doing.

Amy Corcoran

The Associate Editor of SWAAY: Amy is an Irish writer, avid foodie and feminist with an insatiable appetite for novels and empowering women’s writing. She has enjoyed calling Dublin, Paris and now New York her home.

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