From $0 to $3Billion In Sales: Serial Inventor Joy Mangano Shares Her Entrepreneurial Secrets

From $0 to $3Billion In Sales:

Serial Inventor Joy Mangano Shares Her Entrepreneurial Secrets

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How many times have you looked at something and thought: I wish this did more? And how many times have you thought long and hard about what else you could make it do, if you had the resources, time, and a factory-load of people working for you?

We’ve all certainly been there. Whether we were 5 and inventing a flying Barbie, or futuristic football, or 35 and looking at the kitchen imagining a self-taught robot that would help with the nightly dinners. We’ve all come up with what we thought were million dollar ideas – but almost none of us follow through because we’re already too busy, and somebody else has probably invented it already.

Joy Mangano

For one woman, this very sequence of events took place when she was just a teenager. Unimpressed with her dog’s collar, she created a new one with florescent sides (making them more visible to cars at night) that would fit more comfortably on a dog or cat’s neck. But because of her relative youth, the collar was never produced, and a year later was released and patented by another company.

The girl, Joy Mangano, vowed this would never happen again.

Fast forward to 1990. Single mother-of-three, Mangano has a bigger, bolder idea. This time, the Miracle Mop is born, launching her career as an entrepreneur and setting her up for a life in the spotlight with her product launch on QVC. Between then and now, Mangano has accrued 100 patents (for products like the Huggable Hanger and My Little Steamer) and her company, Ingenious Designs is worth over $50million.

This story was told in Hollywood by David O.Russell in 2015 with his Golden Globe winning movie, Joy. Jennifer Lawrence’s portrayal of Mangano served to highlight the difficulty of entrepreneurship and instruct on the minefield of patent disputes.

Mangano’s latest product is one she says she’s been working on for her entire life: a journal, a manual and a self-help for entrepreneurs wrapped up in her book, Inventing Joy: Dare to Build a Brave and Creative Life.

SWAAY spoke with Mangano about the necessity for this kind of book in this age of entrepreneurship, and how it will resonate with aspiring female inventors and changemakers.

Drawing on her success and the pains it took to get there, Mangano has penned a book that will no doubt be a bible for those looking to take their flying Barbies or futuristic footballs to market. “I️ believe it will be a resource for people they can keep coming back to,” she remarks. “This book truly is a lesson for anybody – in their careers, no matter what age.”

Her family have been crucial to the whole process of building her brand and expanding Ingenious Designs, for the last 17 years, and have informed many of the chapters in the book. “I️ am fortunate enough to work with my children, family and friends and they were completely integral (to the books production),” says Mangano. Her daughter Christie serves as SVP Brand Development, Merchandising & Marketing Strategy having worked with her mom for thirteen years. “She’s my left brain,” laughs Mangano. Both her son Bobby and other daughter Jackie have worked elsewhere before also coming under their mother’s umbrella. Bobby currently serves as Executive Vice President of the company and Jackie is involved with the fashion side of the business, which is certainly no mean feat, as she is also involved in styling for the upcoming reboot of The Murder on the Orient Express. 

“When you can do things in life – work and follow your passion with people you love – it makes it all that much more meaningful and pure happiness.”

Inventing Joy: Dare to Build a Brave and Creative Life cover

The launch of her book signals new territory for the serial inventor, who has her first opportunity to tour the country and speak to those whose homes she has appeared in for the past 15 years on QVC and HSN.

Her book tour will bring her down South, for appearances scheduled in Kentucky, Tennessee, Georgia and North Carolina, and also through Florida, Chicago and Cincinnati. “This is really one of my dreams,” she comments. “I️’ve always wanted to go around the country and meet all of my customers and this is one way to do that. It couldn’t be better.”  

“95% of my customers are women so I️ can’t help but be an advocate always.”

While on tour, Mangano is destined to meet a host of people that will tell her of their inventions or start-up ideas, but none more so than the millennials, who are completely reinventing the notion of entrepreneurship. Mangano hopes that through the book aspiring female entrepreneurs will be able to take solace in the fact they don’t have to do it all. “I️ truly believe – this is a generation I️ watch, a lot of them work for me and with me –  today, more than ever, they think they have to do it all.”

“Dressed beautifully and in a meeting, they’ll say ‘I’ve been up since 5. Dressed the kids. Fed the kids.’ And then (after work) they’ll come home, have quality time, bath time. And I️ say – you can miss a game.” If there’s one thing she would invent for millennial women, it’s this very advice, she says.

Rather than a product, or an item, it’s this advice that, contrary to the millennial mindset, you don’t have to be five places at one time or working 20-hour days to get where you want to be. Instead, Mangano has sections of the book that will inform on how better to manage your time and your ideas – to employ her methods – so you can become successful with (a little) less stress. 

When asked how social media and the digital age has influenced her real-world inventions (like mops, hangers, steamers and pillows), Mangano chuckles. Technology, rather than impairing the invention of real world application actually opens up a ‘wider range’ tells the inventor. “It opens up a direct – to – consumer feedback and enhances your platform.” 

“With Instagram and Facebook my customers communicate with me. That’s critical for looking at what you do and for the future of what you do.”

Out of the dozens of things she’s invented, Mangano won’t say what her favorite is. “What am I️ most proud of? That’s hard to say – that’s like asking what child do you love the most and I️ don’t think I️ could be prouder of any of them.” She does however share with SWAAY an exciting development. Something she has worked on for ten years now is finally being readied for release. That object/thing/being (there was no getting it out of her) will debut next year and we couldn’t be more excited to see what it is. “It will change history,” she asserts. 

Amy Corcoran

The Associate Editor of SWAAY: Amy is an Irish writer, avid foodie and feminist with an insatiable appetite for novels and empowering women's writing. She has enjoyed calling Dublin, Paris and now New York her home.

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